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Arik Ahmed

Growth Marketer

I help ambitious brands grow through paid acquisition and social campaigns. I also build digital products, bringing a hands-on product perspective to marketing.

Get in touch

Timeline

Community
Client solutions

Worked with

Parrot AI Google Team Canada OverActive Blizzard Interscope Overwatch League Monkey Bubble X HOSA Canada Parrot AI Google Team Canada OverActive Blizzard Interscope Overwatch League Monkey Bubble X HOSA Canada

Creator campaigns

Creator activation

Parrot AI

AI and productivity creators

Creator activation

Interscope Records

Music and fan communities

Social & community work

Toronto Defiant

Brand Identity

X IG YT

Focus

Helped shape the rollout and social expression for Toronto's franchise identity across launch, matchday, and fan touchpoints.

Outcome

Built a consistent set of brand assets for team announcements, matchday coverage, and fan engagement.

Toronto Defiant document preview View

Contenders: Summer Series

Content Delivery

X YouTube

Focus

Ran content delivery and live social publishing for a publisher-backed tier-two esports ecosystem.

Outcome

Published tournament announcements, match updates, and highlights for players and fans.

Contenders: Summer Series document preview View

Team Canada OW

National Strategy

X Discord

Focus

Led social communications and community coordination during Team Canada's World Cup campaign.

Outcome

Directed cross-platform updates across X and Discord to keep players, talent, and fans aligned in real time.

HOSA UTSC

Campus Operations

IG FB

Focus

Owned campus-facing promotion, partnerships, and event marketing for a student health organization.

Outcome

Coordinated promotion, partnerships, and member communications to support campus events and participation.

Social archive

Community & social publishing

Focus

Social publishing for esports communities and a campus healthcare organization.

Outcome

Tournament moments, member stories, and event coverage across X, Discord, and Instagram.

Social archive cover View

Projects

Reverse Search Engine

SourceTrace

sourcetrace.app

Reported peak 1,500 monthly searches

Role Concept, product design, growth & development

Stack Next.jsReactTypeScriptTailwind CSSPrismaFirebase

Visit engine

A visual attribution engine for tracing posted images to the people, places, and sources behind them. SourceTrace turns scattered visual clues into a clear, searchable trail from first match to credited origin.

  1. InspectSearch variants, OCR clues, and key frames.
  2. VerifyLocal comparison before a visual lead is ranked.
  3. AttributeSeparate source and creator evidence.
SourceTrace's illustrated path from an image to public credit evidence.
SourceTrace homepage, with the headline ‘Find the creator behind an image’ View

Interactive Wiki

Lore Codex

lorecodex.net

Reported peak 30,000 monthly visitors

Role Concept, product design, research & development

Stack JavaScriptCSS

VISIT HUB Open project

Online information could and should be absorbed without noise or clutter through a dynamic experience personalized to the person exploring it. Lore Codex reframes sprawling wikis and databases as focused, interactive archives.

Identity asset Compass mark
Lore Codex compass mark.
Galacta’s Timestream landing page from the Lore Codex Marvel Rivals archive View

Work experience

X Ads (via Teleperformance)

Paid media

Account Manager

  • Helped technology and SaaS advertisers turn business goals into focused campaign plans.
  • Reviewed audience targeting and campaign structure to reach people most relevant to each offer.
  • Advised on creative direction, messaging, and formats suited to the platform.
  • Worked with advertisers to interpret performance, adjust budgets, and identify the next improvements.

– Toronto, ON

Google Ads (via Teleperformance)

Paid media

Account Manager

  • Guided advertisers through Search, Video, and Performance Max campaigns based on their business needs.
  • Reviewed campaign setup, targeting, and ad assets to improve relevance and delivery.
  • Recommended bidding and budget changes based on performance and the actions advertisers wanted customers to take.
  • Made campaign reporting easier to act on, helping clients understand what to adjust and why.

– Toronto, ON

Monkey Bubble

Social

Social Media & Content Coordinator

  • Coordinated social content for Contenders and Flash Ops alongside Blizzard's Path to Pro team.
  • Published tournament announcements, match updates, and highlights for players and fans.
  • Kept event communications clear and timely, connecting campaign plans with live social coverage.
  • Supported fundraising promotion and community outreach through event content and social updates.

– Toronto, Remote

OverActive Media

Community

Community Manager · Toronto Defiant

  • Helped introduce Toronto Defiant to Canadian fans through launch content and community communications.
  • Carried the team's identity and tone across X, YouTube, and Instagram.
  • Coordinated team announcements and matchday updates so fans could follow the season.
  • Supported fan engagement with community replies and content shaped around the team's audience.

– Toronto, ON

Skills & tools

Acquisition & measurement

Google AdsX AdsMeta Ads ManagerGoogle AnalyticsGoogle Tag ManagerSemrush

Reporting & analysis

Looker StudioExcel

Content & creative

IllustratorAfter EffectsPremiere ProPhotoshop

Design & development

FigmaReactNext.jsTypeScript

Client operations

SalesforceHubSpot

About

I'm Arik, a growth marketer based in Toronto. My background includes helping businesses plan and improve advertising campaigns, supporting esports brands and communities, and building independent digital products.

My work covers campaign strategy and measurement, content delivery, and community coordination. With my own products, I'm involved from the initial concept through research, design, and development. Working across those areas helps me think about the whole experience: how someone discovers a brand or product, what they see next, and what makes it useful enough to return to.

Have a campaign to launch, a community to grow, or an idea to build?

As seen in

"Is A.I. the Greatest Technology Ever for Making Dumb Jokes?"

The New York Times

© 2026 Arik Ahmed