I help ambitious brands turn attention into measurable growth by connecting paid acquisition, organic ecosystems, and interactive experience design from strategy through launch.
Timeline
WORKED WITH
SMB + Growth Accounts
Peak Annual Budget
$0k
ROAS
0x
Avg CPA
$0
CTR
0%
B2B SaaS / AI
Peak Annual Budget
$0k
Impr/Yr
0M
Conv. Rate
0%
Clicks
0k
$185K ÷ 48.0K clicks = $3.85 CPC · 48.0K × 6.2% = 2,976 conversions · modeled CPA $62.16
Impact activity
Brand Identity
Focus
Helped shape the rollout and social expression for Toronto's franchise identity across launch, matchday, and fan touchpoints.
Outcome
Delivered a more cohesive community-facing brand system built to strengthen fan loyalty and repeat engagement.
Content Delivery
Focus
Ran content delivery and live social publishing for a publisher-backed tier-two esports ecosystem.
Outcome
Kept highlights, editorial handoffs, and community conversation moving during a fast-turn tournament cycle.
National Strategy
Focus
Led social communications and community coordination during Team Canada's World Cup campaign.
Outcome
Directed cross-platform updates across X and Discord to keep players, talent, and fans aligned in real time.
Campus Operations
Focus
Owned campus-facing promotion, partnerships, and event marketing for a student health organization.
Outcome
Turned campaigns into stronger event turnout, member participation, and repeat community engagement.
Online information could and should be absorbed without noise or clutter through a dynamic experience personalized to the person exploring it. Lore Codex reframes sprawling wikis and databases as focused, interactive archives.
Information architecture
Reverse Search Engine
Peak 1,000 MAU searches
Stack Next.jsReactTypeScriptTailwind CSSPrismaFirebase
A visual attribution engine for tracing posted images to the people, places, and sources behind them. SourceTrace turns scattered visual clues into a clear, searchable trail from first match to credited origin.
Over the last 5+ years, I've built campaigns, systems, and interfaces that keep learning. I work across paid, organic, creative alignment, and interface design so growth work stays coherent from strategy through launch.
Certifications
Google Business Intelligence
X Ads Manager
Salesforce
HubSpot
SemRush
Adobe Suite
Figma
As Seen In
"Is A.I. the Greatest Technology Ever for Making Dumb Jokes?"
The New York Times
