Lore Codex
lorecodex.net
A compact lore network that turns six themed worlds into a cleaner branching interface with compass-style navigation, mobile-aware previews, and tighter information hierarchy.
Arik Ahmed
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I connect paid acquisition, organic ecosystems, and interactive experience design into one hybrid system so growth work moves from planning to launch without handoff drag.
Paid Media
Organic Social
Experience Design
Career Budget Managed
$0M+
Cross-Channel Reach
0M+
Brands & Properties
0+
Timeline
WORKED WITH
Paid Media & Demand Capture
Google Ads
SMB + Growth Accounts
Peak Annual Budget
$0k
ROAS
0x
Avg CPA
$0
CTR
0%
- Demand capture architecture
- Offline conversion attribution
- Margin-aware budget scaling
Meta & X
B2B SaaS / AI
Peak Annual Budget
$0k
Impr/Yr
0M
Conv. Rate
0%
Clicks
0k
- Audience segmentation + retargeting
- Creative testing cadence
- Landing page feedback loops
Organic Ecosystems
Toronto Defiant
Brand Identity
Focus
Helped shape the rollout and social expression for Toronto's franchise identity across launch, matchday, and fan touchpoints.
Outcome
Delivered a more cohesive community-facing brand system built to strengthen fan loyalty and repeat engagement.
Contenders: Summer Series
Content Delivery
Focus
Ran content delivery and live social publishing for a publisher-backed tier-two esports ecosystem.
Outcome
Kept highlights, editorial handoffs, and community conversation moving during a fast-turn tournament cycle.
Team Canada OW
National Strategy
Focus
Led social communications and community coordination during Team Canada's World Cup campaign.
Outcome
Directed cross-platform updates across X and Discord to keep players, talent, and fans aligned in real time.
HOSA UTSC
Campus Operations
Focus
Owned campus-facing promotion, partnerships, and event marketing for a student health organization.
Outcome
Turned campaigns into stronger event turnout, member participation, and repeat community engagement.
UI & UX Projects
About
Over the last 5+ years, I've built campaigns, systems, and interfaces that keep learning. I work across paid, organic, creative alignment, and interface design so growth work stays coherent from strategy through launch.
Certifications
Salesforce
/
HubSpot
/
SemRush
Adobe Suite
/
Figma
As Seen In
"Is A.I. the Greatest Technology Ever for Making Dumb Jokes?"
The New York Times
© 2026 Arik Ahmed
